I recently attended a local Natural Hair event (Vancouver Curlfriends), where I met a lovely woman named Camille.
She works with a company called Beautycounter, and she is refreshingly passionate about what she does.
In no more than 3 minutes, she had brought to our attention the extent in which harmful ingredients are being allowed in Canadian beauty products (and even more so in the USA). Let’s just say that what she shared really impacted me, and has the potential to shape the way I shop for products in the future.
Here are some excerpts from the “Our Story” page on the Beautycounter website:
To get safer products into the hands of everyone.
Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch, or when we clean our kitchens at home.
The European Union bans over 1,400 ingredients from its personal care products. Canada has banned less than half that amount.
WE DESERVE BETTER, AND WE’RE DOING
SOMETHING ABOUT IT.
At Beautycounter, we’ve banned more than 1,500 ingredients, setting a new health and safety standard—